The New Community Rules: Marketing on the Social Web

被引：1

|

作者：

Horowitz, David ^{[1
]}

机构：

[1] Sonoma State Univ, Rohnert Pk, CA 94928 USA

来源：

JOURNAL OF PRODUCT AND BRAND MANAGEMENT | 2010年 / 19卷 / 06期

关键词：

Internet; Internet marketing; Social marketing; Relationship marketing; Communication;

D O I：

10.1108/10610421011085785

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：461 / +

页数：4

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