The New Community Rules: Marketing on the Social Web

被引：1
|
作者：
Horowitz, David [1 ]
机构：
[1] Sonoma State Univ, Rohnert Pk, CA 94928 USA
来源：
JOURNAL OF PRODUCT AND BRAND MANAGEMENT | 2010年 / 19卷 / 06期
关键词：
Internet; Internet marketing; Social marketing; Relationship marketing; Communication;
D O I：
10.1108/10610421011085785
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
下载
收藏
页码：461 / +
页数：4
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