The New Community Rules: Marketing on the Social Web

被引：1

作者：

Horowitz, David ^{[1
]}

机构：

[1] Sonoma State Univ, Rohnert Pk, CA 94928 USA

来源：

JOURNAL OF PRODUCT AND BRAND MANAGEMENT | 2010年 / 19卷 / 06期

关键词：

Internet; Internet marketing; Social marketing; Relationship marketing; Communication;

D O I：

10.1108/10610421011085785

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

下载

页码：461 / +

页数：4

共 50 条

[41] Marketing’s new myopia: Expanding the social responsibilities of marketing managers
J. Joseph Cronin
AMS Review, 2022, 12 (1-2) : 30 - 37
[42] Applying sentiment analysis in social web for smart decision support marketing
Wu S.-J.
Chiang R.-D.
Chang H.-C.
Journal of Ambient Intelligence and Humanized Computing, 2024, 15 (03) : 1927 - 1936
[43] Web Accessibility: An Introduction and Implications for a Corporate Social Responsibility Marketing Strategy
Peters, Cara
Bradbard, David
JOURNAL OF INTERNET COMMERCE, 2007, 6 (04) : 27 - 54
[44] A targeted social marketing approach for community proenvironmental behavioural change
Haq, Gary
Cambridge, Howard
Owen, Anne
LOCAL ENVIRONMENT, 2013, 18 (10) : 1134 - 1152
[45] UNDERSTANDING ETSY: SOCIAL MEDIA AND MARKETING WITHIN A COMMUNITY OF SELLERS
Blanchflower, Tiffany Machado
Hodges, Nancy Nelson
IDEAS IN MARKETING: FINDING THE NEW AND POLISHING THE OLD, 2015, : 818 - 821
[46] Social Media Marketing of Qualitative Research: Blurring Commerce and Community
Allen, Mitchell
QUALITATIVE INQUIRY, 2019, 25 (06) : 591 - 598
[47] Tobacco-prevention messages online: Social marketing via the web
Lin, CA
Hullman, GA
HEALTH COMMUNICATION, 2005, 18 (02) : 177 - 193
[48] SOCIAL MOBILE MARKETING EVOLUTION OF COMMUNICATION STRATEGIES IN THE WEB 2.0 ERA
Franco, Stefano
TEMA-JOURNAL OF LAND USE MOBILITY AND ENVIRONMENT, 2014, 7 (02) : 173 - 183
[49] SEASONAL VARIATION OF USAGE FOR A WEB-BASED SOCIAL MARKETING CAMPAIGN
Hazuda, Leah
Dahl, Alicia
Papas, Mia
Dominick, Gregory
Peterson, Michael
ANNALS OF BEHAVIORAL MEDICINE, 2013, 45 : S297 - S297
[50] When is social marketing not social marketing?
Hastings, Gerard
Angus, Kathryn
JOURNAL OF SOCIAL MARKETING, 2011, 1 (01) : 45 - 53

← 1 2 3 4 5 →