SPORTS MARKETING - A NEW BALL GAME WITH NEW RULES

被引：0

|

作者：

BURNETT, J

MENON, A

SMART, DT

机构：

[1] TEXAS TECH UNIV,COLL BUSINESS,DEPT MKT,LUBBOCK,TX 79409

[2] UNIV NEBRASKA,OMAHA,NE 68182

来源：

JOURNAL OF ADVERTISING RESEARCH | 1993年 / 33卷 / 05期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：21 / 35

页数：15

相关论文

共 50 条

[1] PHARMACEUTICAL MARKETING - NEW RULES FOR AN OLD GAME
ZELLMER, WA
[J]. AMERICAN JOURNAL OF HOSPITAL PHARMACY, 1979, 36 (05): : 603 - 603
[2] A WHOLE NEW BALL GAME - AN INTERPRETATION OF AMERICAN SPORTS - GUTTMAN,A
不详
[J]. ACTES DE LA RECHERCHE EN SCIENCES SOCIALES, 1990, (83) : 83 - 83
[3] A WHOLE NEW BALL GAME - AN INTERPRETATION OF AMERICAN SPORTS - GUTTMANN,A
SMITH, RA
[J]. RESEARCH QUARTERLY FOR EXERCISE AND SPORT, 1989, 60 (03) : 300 - 301
[4] A WHOLE NEW BALL GAME - AN INTERPRETATION OF AMERICAN SPORTS - GUTTMAN,A
MANDELL, RD
[J]. AMERICAN HISTORICAL REVIEW, 1989, 94 (05): : 1492 - 1493
[5] A WHOLE NEW BALL GAME - AN INTERPRETATION OF AMERICAN SPORTS - GUTTMANN,A
CHANDLER, JM
[J]. AMERICAN QUARTERLY, 1989, 41 (02) : 382 - 384
[6] A WHOLE NEW BALL GAME - AN INTERPRETATION OF AMERICAN SPORTS - GUTTMAN,A
GINDIN, J
[J]. MICHIGAN QUARTERLY REVIEW, 1989, 28 (02) : 283 - 297
[7] A WHOLE NEW BALL GAME - AN INTERPRETATION OF AMERICAN SPORTS - GUTTMANN,A
SEGAL, E
[J]. NEW YORK TIMES BOOK REVIEW, 1988, : 37 - 37
[8] A WHOLE NEW BALL GAME - AN INTERPRETATION OF AMERICAN SPORTS - GUTTMANN,A
MERGEN, B
[J]. AMERICAN STUDIES INTERNATIONAL, 1988, 26 (02): : 67 - 68
[9] A WHOLE NEW BALL GAME - AN INTERPRETATION OF AMERICAN SPORTS - GUTTMANN,A
NIXON, HL
[J]. CONTEMPORARY SOCIOLOGY-A JOURNAL OF REVIEWS, 1989, 18 (02) : 269 - 270
[10] A WHOLE NEW BALL GAME - AN INTERPRETATION OF AMERICAN SPORTS - GUTTMANN,A
ROBERTS, R
[J]. JOURNAL OF AMERICAN HISTORY, 1989, 76 (01) : 233 - 234

← 1 2 3 4 5 →