SELECTING CREATIVE PEOPLE FOR SALES POSITIONS

被引：1
|
作者：
GLISAN, GB
HAWES, JM
机构：
[1] UNIV AKRON,DEPT MARKETING,AKRON,OH 44325
[2] ILLINOIS STATE UNIV,MARKETING,NORMAL,IL 61761
来源：
INDUSTRIAL MARKETING MANAGEMENT | 1990年 / 19卷 / 04期
关键词：
D O I：
10.1016/0019-8501(90)90005-G
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Creativity is an important, yet an often overlooked attribute for industrial selling success. This article examines creativity within this context and offers a number of specific recommendations for sales managers as they engage in campus recruiting. © 1990.
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页码：331 / 337
页数：7
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