SELECTING CREATIVE PEOPLE FOR SALES POSITIONS

被引：1

作者：

GLISAN, GB

HAWES, JM

机构：

[1] UNIV AKRON,DEPT MARKETING,AKRON,OH 44325

[2] ILLINOIS STATE UNIV,MARKETING,NORMAL,IL 61761

来源：

INDUSTRIAL MARKETING MANAGEMENT | 1990年 / 19卷 / 04期

关键词：

D O I：

10.1016/0019-8501(90)90005-G

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Creativity is an important, yet an often overlooked attribute for industrial selling success. This article examines creativity within this context and offers a number of specific recommendations for sales managers as they engage in campus recruiting. © 1990.

引用

页码：331 / 337

页数：7

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