Editorial: Paradigmatic and Geographic Diversity in Marketing Theory and Practice

被引:9
|
作者
Tadajewski, Mark [1 ]
Hewer, Paul [1 ]
机构
[1] Univ Strathclyde, Glasgow, Lanark, Scotland
关键词
D O I
10.1080/0267257X.2011.649118
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:1 / 7
页数:7
相关论文
共 50 条
  • [1] Editorial introduction: Advances in theory and practice of digital marketing
    Dwivedi, Yogesh K.
    Rana, Nripendra P.
    Slade, Emma L.
    Singh, Nitish
    Kizgin, Hatice
    [J]. JOURNAL OF RETAILING AND CONSUMER SERVICES, 2020, 53
  • [2] Guest Editorial: Progressing Diversity in HRD Theory and Practice
    Williams, Jannine
    Mavin, Sharon
    [J]. HUMAN RESOURCE DEVELOPMENT REVIEW, 2014, 13 (02) : 127 - 132
  • [3] Editorial: Sense making in marketing organizations and consumer psychology: Theory and practice
    Woodside, AG
    [J]. PSYCHOLOGY & MARKETING, 2001, 18 (05) : 415 - 421
  • [4] Editorial: Academy of Marketing Conference 2007 "Marketing theory into Practice" Hosted by Kingston Business School
    Riley, Francesca
    Lomax, Wendy
    Robinson, Helen
    [J]. JOURNAL OF MARKETING MANAGEMENT, 2007, 23 (5-6) : 387 - 393
  • [5] THEORETIC DIVERSITY - EVOLVING PARADIGMATIC ISSUES IN RESEARCH AND PRACTICE
    NAGLE, LM
    MITCHELL, GJ
    [J]. ADVANCES IN NURSING SCIENCE, 1991, 14 (01) : 17 - 25
  • [6] Context into text into context: marketing practice into theory; marketing theory into practice
    Smith, Terry
    Williams, Tom
    Lowe, Sid
    Rod, Michel
    Hwang, Ki-Soon
    [J]. MARKETING INTELLIGENCE & PLANNING, 2015, 33 (07) : 1027 - 1046
  • [7] MARKETING - THEORY AND PRACTICE
    KRULISRANDA, JS
    [J]. UNTERNEHMUNG-SCHWEIZERISCHE ZEITSCHRIFT FUR BETRIEBSWIRTSCHAFT, 1977, 31 (01): : 59 - 74
  • [8] Integrating Theory and Practice in Marketing
    Kumar, V.
    [J]. JOURNAL OF MARKETING, 2017, 81 (02) : 1 - 7
  • [9] Theory plus practice in marketing
    Lehmann, Donald R.
    Carpenter, Gregory S.
    [J]. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 2016, 33 (04) : 709 - 710
  • [10] Marketing research: Theory and practice
    Grundey, Dainora
    [J]. TRANSFORMATIONS IN BUSINESS & ECONOMICS, 2008, 7 (01): : 194 - 195