Theory plus practice in marketing

被引：0
|
作者：
Lehmann, Donald R. [1 ]
Carpenter, Gregory S. [2 ]
机构：
[1] Columbia Univ, New York, NY 10027 USA
[2] Northwestern Univ, Evanston, IL 60208 USA
来源：
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING | 2016年 / 33卷 / 04期
关键词：
D O I：
10.1016/j.ijresmar.2016.09.002
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：709 / 710
页数：2
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