Integrating Theory and Practice in Marketing

被引：22

作者：

Kumar, V. ^{[1
,2
,3
,4
,5
]}

机构：

[1] Georgia State Univ, Mkt, J Mack Robinson Coll Business, Atlanta, GA 30303 USA

[2] Georgia State Univ, Ctr Excellence Brand & Customer Management, J Mack Robinson Coll Business, Atlanta, GA 30303 USA

[3] Georgia State Univ, PhD Program Mkt, J Mack Robinson Coll Business, Atlanta, GA 30303 USA

[4] Texas A&M Univ, Inst Adv Study, College Stn, TX 77843 USA

[5] Indian Sch Business, Hyderabad, Andhra Pradesh, India

来源：

JOURNAL OF MARKETING | 2017年 / 81卷 / 02期

关键词：

CUSTOMER SATISFACTION; RETENTION; RETURNS;

D O I：

10.1509/jm.80.2.1

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

[No abstract available]

引用

页码：1 / 7

页数：7

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