Theory plus practice in marketing

被引：0

作者：

Lehmann, Donald R. ^{[1
]}

Carpenter, Gregory S. ^{[2
]}

机构：

[1] Columbia Univ, New York, NY 10027 USA

[2] Northwestern Univ, Evanston, IL 60208 USA

来源：

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING | 2016年 / 33卷 / 04期

关键词：

D O I：

10.1016/j.ijresmar.2016.09.002

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：709 / 710

页数：2

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