STANDARDIZATION IN INTERNATIONAL MARKETING - IS LEVITT,TED IN FACT RIGHT

被引：121

作者：

BODDEWYN, JJ ^{[1
]}

SOEHL, R ^{[1
]}

PICARD, J ^{[1
]}

机构：

[1] MAIDENFORM INC,NEW YORK,NY

来源：

BUSINESS HORIZONS | 1986年 / 29卷 / 06期

关键词：

D O I：

10.1016/0007-6813(86)90040-6

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：69 / 75

页数：7

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