INNOVATION IN MARKETING - NEW PERSPECTIVES FOR PROFIT AND GROWTH - LEVITT,T

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作者：

SHUCHMAN, A

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来源：

MANAGEMENT SCIENCE | 1964年 / 10卷 / 04期

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中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

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页码：811 / 813

页数：3

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