INNOVATION IN MARKETING - NEW PERSPECTIVES FOR PROFIT AND GROWTH - LEVITT,T

被引：0
|
作者：
SHUCHMAN, A
机构：
来源：
MANAGEMENT SCIENCE | 1964年 / 10卷 / 04期
关键词：
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
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页码：811 / 813
页数：3
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