FACADE RECOGNITION BY AUGMENTED REALITY AS AN ADVERTISING WAY

This article aims to use the augmented reality (AR) for the implementation of a mobile application on Android operating system as an advertising information strategy. The research evidence as a problem, the failure in the use of AR in advertising the use of it on mobile devices. The revision of the theoretical fundaments presents several advertising concepts and confusions on AR use and what represents; in addition, a comparative analysis that supports a user to select an adequate developed tool. Among the relevant results of the diagnostic stage a high expectation is being looked forward to accessing information on demand through non-traditional media such as mobile devices; this leads to the creation of new advertising spaces that fill these expectations. The results obtained with the background revision in the proposed theme, as final product an advertising informative application is proposed under AR for the Pontificia Universidad Catolica del Ecuador Ambato (PUCESA), through which users can access by different ways to relevant information of the institution.