Augmented Reality, Smart Codes and Cloud Computing for Personalized Interactive Advertising on Billboards

被引:0
|
作者
Lopez-Nores, Martin [1 ]
Blanco-Fernandez, Yolanda [1 ]
Juan Pazos-Arias, Jose [1 ]
Gil-Solla, Alberto [1 ]
Ramos-Cabrer, Manuel [1 ]
机构
[1] Univ Vigo, Dept Enxenaria Telemat, AtlantTIC Res Ctr Informat & Commun Technol, EE Telecomunicac, Campus Univ S-N, Vigo 36310, Spain
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中图分类号
TP301 [理论、方法];
学科分类号
081202 ;
摘要
We present a system that enables m-commerce interactions with roadside billboards, featuring augmented reality enhancements over the video captured by smart mobile devices. The system comprises a mobile application that reads 2D codes placed along with the advertising imagery to recognize the ads and deliver some local interactions, plus a cloud computing environment that assembles tailor-made interactive spots presenting product offers and allowing to put orders, ask for directions, etc. Early validation experiments are reported that reveal positive reception of the concept among different end-users.
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页码:1 / 6
页数:6
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