BUYING A GIFT - PRODUCT PRICE MODERATION OF SOCIAL NORMATIVE INFLUENCES ON GIFT PURCHASE INTENTIONS

被引:12
|
作者
WARSHAW, PR
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D O I
10.1177/014616728061022
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
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页码:143 / 147
页数:5
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