The Impact of Product Attributes, Personality, and Word of Mouth on Purchase Intention Product of Gift of Typical Food of West Sumatera

被引：0
|
作者：
Qadri, Rizni Aulia [1 ]
Yasri [1 ]
机构：
[1] Univ Negeri Padang, Padang, Indonesia
来源：
PROCEEDINGS OF THE THIRD PADANG INTERNATIONAL CONFERENCE ON ECONOMICS EDUCATION, ECONOMICS, BUSINESS AND MANAGEMENT, ACCOUNTING AND ENTREPRENEURSHIP (PICEEBA 2019) | 2019年 / 97卷
关键词：
Product Attributes; Personality; Word of Mouth; Purchase Intention; Hair; BEHAVIOR; BRAND;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study aims to analyze the effect of product attributes, personality and word of mouth on the purchase intention of from West Sumatra's gift typical food product. The population in this study are tourists who have the intention to buy gift typical food from West Sumatra. While the sample in this study was determined by purposive sampling method with the method of Hair calculation, so that for sample of 350 respondents was obtained. Data type used in this research is primary data. This study uses the Structural Equation Modeling (SEM) analysis method. The results of this study indicate that (1) product attributes have a significant and positive impact on purchase intention, (2) personality has a positive and significant effect on purchase intention, and (3) word of mouth has a positive and significant effect on purchase intention
引用
收藏
页码：440 / 446
页数：7
相关论文
共 50 条
  • [1] Impact of Electronic Word of Mouth Evaluation on Purchase Intention: The Mediating Role of Attitude toward the Product
    Hamouda, Manel
    Tabbane, Rym Srarfi
    [J]. INTERNATIONAL JOURNAL OF ONLINE MARKETING, 2013, 3 (02) : 20 - 37
  • [2] PRODUCT BROWSING ON SOCIAL MEDIA: EXAMINING THE MOTIVATION AND INFLUENCE ON WORD-OF-MOUTH AND PURCHASE INTENTION
    Rachman, Mohamad Fauzi
    Alversia, Yeshika
    Arviansyah
    [J]. PROCEEDINGS OF THE INTERNATIONAL CONFERENCE OF APPLIED BUSINESS AND MANAGEMENT (ICABM2020), 2020, : 227 - 243
  • [3] PRODUCT PACKAGING: IMPACT ON CUSTOMERS' PURCHASE INTENTION
    Yee, Sook-Fern
    Tan, Cheng-Ling
    Lim, Kah-Boon
    Khoo, Yong-Hwi
    [J]. INTERNATIONAL JOURNAL OF BUSINESS AND SOCIETY, 2020, 21 (02): : 857 - 864
  • [4] Product attributes and purchase intention for smartphones: a moderated mediation model
    Chen, Chun-Mei
    Liu, Hsian-Ming
    Ann, Bao-Yi
    [J]. INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS, 2018, 16 (01) : 1 - 23
  • [5] IMPACT OF ELECTRONIC WORD OF MOUTH TO THE PURCHASE INTENTION - THE CASE OF INSTAGRAM
    Vi Truc Ho
    Nhan Trong Phan
    Phuong Viet Le-Hoang
    [J]. INDEPENDENT JOURNAL OF MANAGEMENT & PRODUCTION, 2021, 12 (04): : 1019 - 1033
  • [6] The Impact of Seniors' Health Food Product Knowledge on the Perceived Value and Purchase Intention
    Yoshihiro, Yamazaki
    Kuo, Hui-Ming
    Shieh, Chich-Jen
    [J]. REVISTA DE CERCETARE SI INTERVENTIE SOCIALA, 2019, 64 : 199 - 212
  • [7] Influences of product attributes on sojourners' food purchase decisions
    Tirelli, Christian
    Pilar Martinez-Ruiz, Maria
    [J]. BRITISH FOOD JOURNAL, 2014, 116 (02): : 251 - 271
  • [8] Impact of product placement on purchase intention in the context of product-harm crisis
    Huang, Ying
    Deng, Fumin
    [J]. SOCIAL BEHAVIOR AND PERSONALITY, 2022, 50 (06):
  • [9] The Potential of Islamic Film in The Film Industry: The Effect of Word of Mouth, Product and Promotion on Purchase Intention of Islamic Film
    Fitrah, Dian Laksana
    Daryanti, Sri
    [J]. VISION 2025: EDUCATION EXCELLENCE AND MANAGEMENT OF INNOVATIONS THROUGH SUSTAINABLE ECONOMIC COMPETITIVE ADVANTAGE, 2019, : 2842 - 2853
  • [10] Analysis of the Influence of Internet Negative Word-of-mouth on College Students' tourism Product Negative Purchase Intention
    Yang, Huijuan
    [J]. PROCEEDINGS OF THE 2019 4TH INTERNATIONAL CONFERENCE ON SOCIAL SCIENCES AND ECONOMIC DEVELOPMENT (ICSSED 2019), 2019, 314 : 485 - 489
12345