EVALUATING THE EFFECTIVENESS OF ADVERTISING BY DIRECT INTERVIEWS

被引：2
|
作者：
Lazarsfeld, Paul F.
机构：
来源：
JOURNAL OF CONSULTING PSYCHOLOGY | 1941年 / 5卷 / 04期
关键词：
D O I：
10.1037/h0060425
中图分类号：
B849 [应用心理学];
学科分类号：
040203 ;
摘要：
引用
收藏
页码：170 / 178
页数：9
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