TYPE OF MAILING AND EFFECTIVENESS OF DIRECT-MAIL ADVERTISING

被引：3

|

作者：

COZAN, LW

机构：

来源：

JOURNAL OF APPLIED PSYCHOLOGY | 1960年 / 44卷 / 03期

关键词：

D O I：

10.1037/h0039861

中图分类号：

B849 [应用心理学];

学科分类号：

040203 ;

摘要：

引用

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页码：175 / 176

页数：2

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