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- [1] DIRECT-MAIL ADVERTISING TO DOCTORSJOURNAL OF BUSINESS OF THE UNIVERSITY OF CHICAGO, 1940, 13 (01): : 17 - 38Jeuck, John E.
- [2] DIRECT-MAIL ADVERTISING AND SELLINGJOURNAL OF MARKETING, 1941, 5 (04) : 493 - 494Hovde, Howard T.
- [3] DIRECT-MAIL ADVERTISING FOR RETAIL STORESJOURNAL OF ADVERTISING RESEARCH, 1977, 17 (03) : 35 - 39BELLENGER, DNPINGRY, JR
- [4] TYPE OF MAILING AND EFFECTIVENESS OF DIRECT-MAIL ADVERTISINGJOURNAL OF APPLIED PSYCHOLOGY, 1960, 44 (03) : 175 - 176COZAN, LW
- [5] A COMPARISON OF DIRECT-MAIL AND MAGAZINE COST IN PHARMACEUTICAL ADVERTISINGJOURNAL OF BUSINESS OF THE UNIVERSITY OF CHICAGO, 1945, 18 (02): : 78 - 95Branch, Franklin T.
- [6] OPTIMAL COOPERATIVE ADVERTISING DECISIONS IN DIRECT-MAIL OPERATIONSJOURNAL OF THE OPERATIONAL RESEARCH SOCIETY, 1992, 43 (11) : 1079 - 1086BERGER, PDMAGLIOZZI, T
- [7] Oral nicotine marketing claims in direct-mail advertisingTOBACCO CONTROL, 2022, 31 (05) : 663 - 666Czaplicki, LaurenPatel, MinalRahman, BasmahYoon, StephanieSchillo, BarbaraRose, Shyanika W.
- [8] DO APPAREL MERCHANTS UTILIZE DIRECT-MAIL ADVERTISINGJOURNAL OF RETAILING, 1963, 39 (03) : 46 - &JUNG, AF
- [10] TELEPHONE USAGE AND DIRECT-MAIL COPYJOURNAL OF ADVERTISING RESEARCH, 1979, 19 (06) : 35 - 39BARRY, TEHANSEN, RW