EVALUATING THE EFFECTIVENESS OF ADVERTISING BY DIRECT INTERVIEWS

被引：2

|

作者：

Lazarsfeld, Paul F.

机构：

来源：

JOURNAL OF CONSULTING PSYCHOLOGY | 1941年 / 5卷 / 04期

关键词：

D O I：

10.1037/h0060425

中图分类号：

B849 [应用心理学];

学科分类号：

040203 ;

摘要：

引用

收藏

页码：170 / 178

页数：9

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