Corporate Social Responsibility in Strategies of French Carmakers

被引：0
|
作者：
Rashidin, E. [1 ,2 ]
机构：
[1] RAS, Inst Europe, Moscow, Russia
[2] 11-3 Mokhovaya St, Moscow 125009, Russia
来源：
CONTEMPORARY EUROPE-SOVREMENNAYA EVROPA | 2018年 / 03期
关键词：
Corporate Social Responsibility (CSR); long-term strategies; Renault Group; PSA Group; stakeholders; sustainable mobility; inclusivity;
D O I：
10.15211/soveurope3201892101
中图分类号：
K9 [地理];
学科分类号：
0705 ;
摘要：
The article explores the role of Corporate Social Responsibility in long-term strategies of French automakers. The author compares annual reports for 2007-2017 of PSA Group and Renault Group and their CSR matrices in particular. As a result, each CSR category is ranked according to its importance for business performance as well as for stakeholders. Furthermore, the author provides summary of the CSR practices that both manufacturers have in common, and of those, that vary. Top three priorities for both companies include sustainable mobility, relations with employees and purchasing practices. At the same time the least significant categories in each company differ.
引用
收藏
页码：92 / 101
页数：10
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