Corporate Social Responsibility in Colombia: Making Sense of Social Strategies

被引：23

作者：

Lindgreen, Adam ^{[1
,2
]}

Cordoba, Jose-Rodrigo ^{[3
]}

Maon, Francois ^{[4
]}

Maria Mendoza, Jose ^{[5
]}

机构：

[1] Univ Birmingham, Sch Business, Birmingham B15 2TT, W Midlands, England

[2] IESEG Sch Management, Lille, France

[3] Univ London, Sch Management, Egham TW20 0EX, Surrey, England

[4] Catholic Univ Lille, IESEG Sch Management, F-59000 Lille, France

[5] Univ Norte, Sch Business, Barranquilla, Colombia

来源：

JOURNAL OF BUSINESS ETHICS | 2010年 / 91卷

关键词：

corporate social responsibility (CSR); social strategies; Colombia; CSR; ORGANIZATION; THINKING;

D O I：

10.1007/s10551-010-0616-9

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

As corporate social responsibility (CSR) grows increasingly well known and accepted worldwide, organizations attempt to make sense of their social strategies bridge the gap between their current situation and what their stakeholders expect of them If social strategies represent a potential stepping stone to more sophisticated forms of CSR, then research must investigate the strategies that organizations have adopted After defining a framework for classifying and analyzing organizations' social strategies, this article considers empirical evidence from 10 case studies in Colombia to reveal how organizations might build on their social involvement to engage in more sophisticated CSR practices The framework also suggests some different trajectories that organizations might follow

引用

页码：229 / 242

页数：14

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