NEWSPAPER ADVERTISING

被引:0
|
作者
Chandless, George B., Jr.
机构
来源
JOURNAL OF MARKETING | 1950年 / 14卷 / 05期
关键词
D O I
10.2307/1246965
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:766 / 768
页数:3
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