A LOCAL NEWSPAPER COLUMN AS AN ALTERNATIVE TO DIRECT ADVERTISING

被引：0
|
作者：
MOSTAD, AO
机构：
来源：
JOURNAL OF ACCOUNTANCY | 1980年 / 150卷 / 04期
关键词：
D O I：
暂无
中图分类号：
F8 [财政、金融];
学科分类号：
0202 ;
摘要：
引用
收藏
页码：90 / &
相关论文
共 50 条
  • [1] Local Television and Newspaper Coverage of Political Advertising
    Fowler, Erika Franklin
    Ridout, Travis N.
    [J]. POLITICAL COMMUNICATION, 2009, 26 (02) : 119 - 136
  • [2] ADVERTISING IN THE CONTENT AND COMMUNICATION MODEL OF A LOCAL NEWSPAPER
    Nefedieva, Elena, I
    Gulyaeva, Anastasia, I
    [J]. THEORETICAL AND PRACTICAL ISSUES OF JOURNALISM, 2018, 7 (03): : 459 - 481
  • [3] DIRECT-LITHO AS AN ALTERNATIVE TO NEWSPAPER PRINTING
    TOIVANEN, P
    [J]. PAPERI JA PUU-PAPER AND TIMBER, 1976, 58 (12): : 873 - 876
  • [4] NEWSPAPER ADVERTISING
    Sandage, C. H.
    [J]. JOURNALISM QUARTERLY, 1947, 24 (04): : 368 - 368
  • [5] NEWSPAPER ADVERTISING
    Bell, Kenneth
    [J]. JOURNALISM QUARTERLY, 1947, 24 (01): : 61 - 62
  • [6] NEWSPAPER ADVERTISING
    Chandless, George B., Jr.
    [J]. JOURNAL OF MARKETING, 1950, 14 (05): : 766 - 768
  • [7] DAILY NEWSPAPER ADVERTISING RATES, LOCAL MEDIA CROSS-OWNERSHIP, NEWSPAPER CHAINS, AND MEDIA COMPETITION
    FERGUSON, JM
    [J]. JOURNAL OF LAW & ECONOMICS, 1983, 26 (03): : 635 - 654
  • [8] NEWSPAPER ADVERTISING AND PROMOTION
    Sharpe, Ernest A.
    [J]. JOURNALISM QUARTERLY, 1950, 27 (01): : 89 - 89
  • [9] Newspaper column
    Oster, RMG
    [J]. SCANDINAVIAN STUDIES, 2005, 77 (02) : 299 - 303
  • [10] THE NEWSPAPER AS AN ADVERTISING MEDIUM
    Thayer, Frank
    [J]. JOURNALISM QUARTERLY, 1941, 18 (01): : 89 - 90
12345