MULTI-ATTRIBUTE DECISIONS IN MARKETING BEHAVIOR

被引：0
|
作者：
GREEN, PE [1 ]
机构：
[1] UNIV PENN,WHARTON SCH,MKT DEPT,PHILADELPHIA,PA 19104
来源：
WHARTON QUARTERLY | 1972年 / 7卷 / 01期
关键词：
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
引用
收藏
页码：47 / 51
页数：5
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