THE SLOGAN IN THE SPANISH TOURISM SECTOR

被引：0
|
作者：
Ortega Martinez, Enrique [1 ]
Mora Anton, Patricia [1 ]
Rauld Campos, Lilian [1 ]
机构：
[1] Univ Complutense Madrid, Fac Ciencias Econ & Empresariales, Campus Somosaguas, Madrid 28223, Spain
来源：
CUADERNOS DE TURISMO | 2006年 / 17期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：127 / 146
页数：20
相关论文
共 50 条
  • [1] Study on Slogan of Xiamen Tourism Image
    Wu, Jinlin
    Weng, Bing
    [J]. 2016 2ND BF INTERNATIONAL CONFERENCE ON PSYCHOLOGY, SPORTS SCIENCE AND SOCIAL SCIENCES (BF-PSS 2016), 2016, 5 : 219 - 224
  • [2] The impact of COVID-19 on the Spanish tourism sector
    Gil-Alana, Luis Alberiko
    Poza, Carlos
    [J]. TOURISM ECONOMICS, 2022, 28 (03) : 646 - 653
  • [3] Human capital as Competitive Strategy in the Spanish tourism sector
    Correia, Antonia
    [J]. ANNALS OF TOURISM RESEARCH, 2012, 39 (01) : 517 - 519
  • [4] Communication 2.0 in the Spanish Tourism Sector: An analysis of the official tourism promotion websites
    Araujo Vila, Noelia
    Cardoso, Lucilia
    de Araujo, Arthur Filipe
    [J]. INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, 2019, (05): : 5 - 25
  • [5] COMBINED ANALYSIS OF FACTORS OF BUSINESS FAILURE IN THE SPANISH TOURISM SECTOR
    Mendana-Cuervo, Cristina
    Remo-Diez, Nieves
    Toral-Heredia, Marta
    [J]. REVISTA DE ESTUDIOS EMPRESARIALES-SEGUNDA EPOCA, 2024, (02): : 237 - 265
  • [6] EMPOWERING TOURISTS: A STUDY OF THE BLOGGER PHENOMENON IN THE SPANISH TOURISM SECTOR
    Martinez-Sala, Alba-Maria
    Huertas, Assumpcio
    Marine-Roig, Estela
    [J]. OBETS-REVISTA DE CIENCIAS SOCIALES, 2021, 16 (02): : 377 - 392
  • [7] The Spanish Tourism Sector: Digital Transformation and Total Factor Productivity
    Miro Perez, Albert-Pol
    Martinez-Sanchez, Meugenia
    Nicolas-Sans, Ruben
    [J]. CUADERNOS DE ECONOMIA-SPAIN, 2022, 45 (127): : 140 - 155
  • [8] Effect of Name of Region on Tourism Image Slogan
    Chen, Mingxiu
    Zhu, Mohan
    [J]. PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON JUDICIAL, ADMINISTRATIVE AND HUMANITARIAN PROBLEMS OF STATE STRUCTURES AND ECONOMICAL SUBJECTS (JAHP 2016), 2016, 76 : 55 - 58
  • [9] Individual returns to education in the Spanish tourism sector during the economic crisis
    Lillo-Banuls, Adelaida
    Casado-Diaz, Jose M.
    [J]. TOURISM ECONOMICS, 2012, 18 (06) : 1229 - 1249
  • [10] CURRENT SPANISH LEXICOGRAPHY LIGHT SLOGAN ANDAMIO
    Battaner Arias, Maria Paz
    [J]. ANDAMIOS, 2014, 11 (26): : 11 - 28
12345