Effect of Name of Region on Tourism Image Slogan

被引：0
|
作者：
Chen, Mingxiu [1 ]
Zhu, Mohan [1 ]
机构：
[1] Northeast Normal Univ, Coll Humanity, Changchun, Peoples R China
来源：
PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON JUDICIAL, ADMINISTRATIVE AND HUMANITARIAN PROBLEMS OF STATE STRUCTURES AND ECONOMICAL SUBJECTS (JAHP 2016) | 2016年 / 76卷
关键词：
name of region; tourism image; image slogan;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
With the tourism industry transition from resource-oriented to image-oriented, tourism image design is paid more and more attention. Close analysis on tourism image slogans of parts of cities in China shows the problems of similarity and formalization. As there is coherence between the name of region and the tourism image design in cultural connotation, uniqueness, chronicity, and so on, the name of the region should play a significant role in tourism image slogan and also be a key element.
引用
收藏
页码：55 / 58
页数：4
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