Study on Slogan of Xiamen Tourism Image

Tourism slogan as a tourist to mention the image of the entire essence of highly summarized and refined, since the rise of modern tourism, tourism-led economic development role has become increasingly evident. So at the same time, tourism has become increasingly fierce market competition, in order to stand out in the market, it has been widely used in promotional tourist destinations, tourism promotion slogan role, a tourist destination on the highlights. Xiamen tourism image slogan has many problems, such as: not prominent theme, vague content, and more without fine, the lack of innovation and other practical problems. This article surveys the status quo to make Xiamen tourism slogan, in-depth comparative analysis based on a questionnaire survey results, and propose ways to improve the series. We hope to improve the image of tourism slogan, to further enhance the visibility and influence of Xiamen tourism destination.