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COMPETITIVE BIDDING FOR MARKETING RESEARCH SERVICES - FACT OR FICTION

被引：6
|
作者：
HAYNES, JB
ROTHE, JT
机构：
[1] FLORIDA STATE UNIV,SCH BUSINESS,TALLAHASSEE,FL 32306
[2] SO METHODIST UNIV,SCH BUSINESS ADM,DALLAS,TX
来源：
JOURNAL OF MARKETING | 1974年 / 38卷 / 03期
关键词：
D O I：
10.2307/1249854
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：69 / 71
页数：3
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