COMPETITIVE BIDDING FOR MARKETING RESEARCH SERVICES - FACT OR FICTION

被引：6

作者：

HAYNES, JB

ROTHE, JT

机构：

[1] FLORIDA STATE UNIV,SCH BUSINESS,TALLAHASSEE,FL 32306

[2] SO METHODIST UNIV,SCH BUSINESS ADM,DALLAS,TX

来源：

JOURNAL OF MARKETING | 1974年 / 38卷 / 03期

关键词：

D O I：

10.2307/1249854

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：69 / 71

页数：3

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