MARKETING-MANAGEMENT INFORMATION-SYSTEMS - KING,WR

被引：0

作者：

GOODRICH, JN ^{[1
]}

机构：

[1] INDIANA UNIV,INDIANAPOLIS,IN 46204

来源：

关键词：

D O I：

10.2307/3151273

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：311 / 312

页数：2

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[1] MARKETING-MANAGEMENT INFORMATION-SYSTEMS - KING,WR
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[2] MARKETING INFORMATION-SYSTEMS
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[3] QUANTITATIVE ANALYSIS FOR MARKETING MANAGEMENT - KING,WR
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[7] COMPUTERIZED MARKETING INFORMATION-SYSTEMS
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[9] DIRECT MARKETING-MANAGEMENT
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[10] ENTREPRENEURIAL MARKETING-MANAGEMENT
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