APPROACH OF MARKETING INFORMATION-SYSTEMS

被引：0

作者：

HERMANN, L

机构：

来源：

DIRECTION ET GESTION | 1974年 / 02期

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D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：39 / 51

页数：13

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[1] MARKETING INFORMATION-SYSTEMS
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[2] BUILDING MARKETING INFORMATION-SYSTEMS
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[J]. I-S ANALYZER, 1990, 28 (04): : 1 - 14
[3] COMPUTERIZED MARKETING INFORMATION-SYSTEMS
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[J]. ABSTRACTS OF PAPERS OF THE AMERICAN CHEMICAL SOCIETY, 1973, (AUG26): : 16 - 16
[4] THE IMPACT OF INFORMATION TECHNOLOGY ON MARKETING INFORMATION-SYSTEMS
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[J]. 1989 AMA WINTER EDUCATORS CONFERENCE: MARKETING THEORY AND PRACTICE, 1989, : 250 - 257
[5] MARKETING INFORMATION-SYSTEMS ON A GLOBAL SCALE
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[J]. SIEMENS REVIEW, 1985, 52 (05): : 2 - 6
[6] USE OF CHEMICAL INFORMATION-SYSTEMS BY MARKETING
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[J]. ABSTRACTS OF PAPERS OF THE AMERICAN CHEMICAL SOCIETY, 1973, (AUG26): : 19 - 19
[7] STRATEGIC MARKETING INFORMATION-SYSTEMS FOR SERVICES
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[J]. SERVICE EXCELLENCE : MARKETINGS IMPACT ON PERFORMANCE, 1989, : 65 - 76
[8] INFORMATION INTEGRATION OF DISTRIBUTION AND PRODUCTION BY MARKETING INFORMATION-SYSTEMS
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[9] MARKETING INFORMATION-SYSTEMS - USES IN THE FORTUNE 500
MCLEOD, R
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[J]. CALIFORNIA MANAGEMENT REVIEW, 1982, 25 (01) : 106 - 118
[10] EXECUTIVE DEMAND HIGHEST IN MARKETING, INFORMATION-SYSTEMS
GIFFORD, RD
DAVIDSON, N
[J]. HOSPITALS, 1985, 59 (08): : 106 - &