MARKETING-MANAGEMENT INFORMATION-SYSTEMS - KING,WR

被引：0

|

作者：

GOODRICH, JN ^{[1
]}

机构：

[1] INDIANA UNIV,INDIANAPOLIS,IN 46204

来源：

JOURNAL OF MARKETING RESEARCH | 1978年 / 15卷 / 02期

关键词：

D O I：

10.2307/3151273

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：311 / 312

页数：2

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