MAIL SURVEY RESPONSE RATE AND BIAS - EFFECT OF HOME VERSUS WORK ADDRESS

被引：6

|

作者：

MCGINNIS, MA ^{[1
]}

HOLLON, CJ ^{[1
]}

机构：

[1] SHIPPENSBURG STATE COLL,SHIPPENSBURG,PA 17257

来源：

JOURNAL OF MARKETING RESEARCH | 1977年 / 14卷 / 03期

关键词：

D O I：

10.2307/3150779

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：383 / 384

页数：2

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