MAIL SURVEY RESPONSE RATE AND BIAS - EFFECT OF HOME VERSUS WORK ADDRESS

被引：6
|
作者：
MCGINNIS, MA [1 ]
HOLLON, CJ [1 ]
机构：
[1] SHIPPENSBURG STATE COLL,SHIPPENSBURG,PA 17257
来源：
JOURNAL OF MARKETING RESEARCH | 1977年 / 14卷 / 03期
关键词：
D O I：
10.2307/3150779
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：383 / 384
页数：2
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