CAUSE-RELATED MARKETING - A COALIGNMENT OF MARKETING STRATEGY AND CORPORATE PHILANTHROPY

被引：855
|
作者：
VARADARAJAN, PR [1 ]
MENON, A [1 ]
机构：
[1] TEXAS TECH UNIV,MKT,LUBBOCK,TX 79409
来源：
JOURNAL OF MARKETING | 1988年 / 52卷 / 03期
关键词：
D O I：
10.2307/1251450
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：58 / 74
页数：17
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