Special Sessions Description: Advancing the Cause of Cause-Related Marketing

被引：0
|
作者：
Coleman, Josh [1 ]
Howie, Katharine [2 ]
Woodroof, Parker [1 ]
VanMeter, Rebecca [3 ]
机构：
[1] Univ Memphis, Memphis, TN 38152 USA
[2] Univ Mississippi, Oxford, MS 38677 USA
[3] Ball State Univ, Muncie, IN 47306 USA
来源：
CELEBRATING AMERICA'S PASTIMES: BASEBALL, HOT DOGS, APPLE PIE AND MARKETING? | 2016年
关键词：
D O I：
10.1007/978-3-319-26647-3_141
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：695 / 695
页数：1
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