Special Sessions Description: Advancing the Cause of Cause-Related Marketing

被引:0
|
作者
Coleman, Josh [1 ]
Howie, Katharine [2 ]
Woodroof, Parker [1 ]
VanMeter, Rebecca [3 ]
机构
[1] Univ Memphis, Memphis, TN 38152 USA
[2] Univ Mississippi, Oxford, MS 38677 USA
[3] Ball State Univ, Muncie, IN 47306 USA
关键词
D O I
10.1007/978-3-319-26647-3_141
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:695 / 695
页数:1
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