Special Sessions Description: Advancing the Cause of Cause-Related Marketing

被引：0

作者：

Coleman, Josh ^{[1
]}

Howie, Katharine ^{[2
]}

Woodroof, Parker ^{[1
]}

VanMeter, Rebecca ^{[3
]}

机构：

[1] Univ Memphis, Memphis, TN 38152 USA

[2] Univ Mississippi, Oxford, MS 38677 USA

[3] Ball State Univ, Muncie, IN 47306 USA

来源：

CELEBRATING AMERICA'S PASTIMES: BASEBALL, HOT DOGS, APPLE PIE AND MARKETING? | 2016年

关键词：

D O I：

10.1007/978-3-319-26647-3_141

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：695 / 695

页数：1

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