STOCHASTIC RESPONSE MODEL WITH APPLICATION TO BRAND CHOICE

被引：19

作者：

MONTGOMERY, DB

机构：

[1] MIT,SLOAN SCH MANAGEMENT,CAMBRIDGE,MA

[2] MIT,OPERATIONS RES CTR,CAMBRIDGE,MA

来源：

MANAGEMENT SCIENCE SERIES A-THEORY | 1969年 / 15卷 / 07期

关键词：

D O I：

10.1287/mnsc.15.7.323

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：323 / 337

页数：15

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