EXPERIMENT IN BRAND CHOICE

被引：29
|
作者：
CHARLTON, P
EHRENBERG, ASC
机构：
[1] LONDON GRAD SCH BUSINESS STUDIES,INST FINANCE RES,LONDON,ENGLAND
[2] LONDON GRAD SCH BUSINESS STUDIES,LONDON,ENGLAND
来源：
JOURNAL OF MARKETING RESEARCH | 1976年 / 13卷 / 02期
关键词：
D O I：
10.2307/3150849
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：152 / 160
页数：9
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