FINDINGS OF THE HARVARD STUDY ON THE ECONOMIC EFFECTS OF ADVERTISING

被引：6

作者：

Borden, Neil H.

机构：

来源：

关键词：

D O I：

10.2307/1246089

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：89 / 99

页数：11

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