Global Brand Strategy: Unlocking Brand Potential across Countries, Cultures and Markets

被引：0
|
作者：
Clarke, Irvine, III [1 ]
机构：
[1] James Madison Univ, Harrisonburg, VA 22807 USA
来源：
JOURNAL OF PRODUCT AND BRAND MANAGEMENT | 2005年 / 14卷 / 02期
关键词：
Brand management; Culture (sociology); Globalization; Marketing;
D O I：
10.1108/10610420510592635
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
[No abstract available]
引用
收藏
页码：137 / +
页数：3
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