Cross-cultural Consumer Behavior in Global Brand Strategy

被引：0
|
作者：
Du Haiyan [1 ]
机构：
[1] Shandong Inst Business & Technol, Jinan, Peoples R China
来源：
PROCEEDINGS OF THE 2011 INTERNATIONAL SYMPOSIUM - TECHNICAL INNOVATION OF INDUSTRIAL TRANSFORMATION AND STRUCTURAL ADJUSTMENT | 2011年
关键词：
Global brand strategy; Cross-culture; Consumer behavior;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Under the circumstance of economic globalization and increasing tension of international competition, global brand strategy has been attracting much attention. A good one can be made only after a thorough inter-culture analysis with taking into full consideration the cross-cultural consumer behavior.
引用
收藏
页码：187 / 190
页数：4
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