AVOIDING RESEARCH MYOPIA IN MARKETING ANALYSIS

被引：1

|

作者：

ANDRUS, RR ^{[1
]}

REINMUTH, JE ^{[1
]}

机构：

[1] UNIV OREGON,COLL BUSINESS,EUGENE,OR 97403

来源：

BUSINESS HORIZONS | 1979年 / 22卷 / 03期

关键词：

D O I：

10.1016/0007-6813(79)90085-5

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：55 / 58

页数：4

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