Marketing myopia

被引：2

作者：

Levitt, B ^{[1
]}

机构：

[1] Harvard Univ, Sch Business, Boston, MA 02163 USA

来源：

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Sustained growth depends on how broadly you define your business-and how carefully you gauge your customers' needs.

引用

页码：138 / +

页数：13

共 50 条

[1] MARKETING MYOPIA
LEVITT, T
[J]. HARVARD BUSINESS REVIEW, 1975, 53 (05) : 26 - &
[2] MARKETING MYOPIA
LEVITT, T
[J]. HARVARD BUSINESS REVIEW, 1960, 38 (04) : 45 - 56
[3] MARKETING MYOPIA
DRAPER, NM
[J]. CHEMTECH, 1975, (AUG) : 464 - 467
[4] MARKETING MYOPIA
ELLIOTT, D
[J]. HARVARD BUSINESS REVIEW, 1960, 38 (06) : 25 - &
[5] The New Marketing Myopia
Smith, N. Craig
Drumwright, Minette E.
Gentile, Mary C.
[J]. JOURNAL OF PUBLIC POLICY & MARKETING, 2010, 29 (01) : 4 - 11
[6] Marketing knowledge myopia
November, Peter
[J]. EUROPEAN BUSINESS REVIEW, 2008, 20 (05) : 434 - 456
[7] MARKETING MYOPIA REVISITED
MILLER, JG
[J]. INSTRUMENTATION TECHNOLOGY, 1981, 28 (09): : 9 - &
[8] TOURISM MARKETING MYOPIA
MARCH, R
[J]. TOURISM MANAGEMENT, 1994, 15 (06) : 411 - 415
[9] Editorial: Marketing Myopia
Wright, Len Tiu
Jayawardhena, Chanaka
Dennis, Charles
[J]. JOURNAL OF MARKETING MANAGEMENT, 2008, 24 (1-2) : 131 - 134
[10] MORE MARKETING MYOPIA
FRAND, EA
[J]. INDUSTRIAL RESEARCH & DEVELOPMENT, 1983, 25 (06): : 23 - 23