MARKETING MYOPIA

被引：0

作者：

LEVITT, T ^{[1
]}

机构：

[1] HARVARD UNIV,BUSINESS SCH,CAMBRIDGE,MA 02138

来源：

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D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：26 / &

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[1] Marketing myopia
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[J]. HARVARD BUSINESS REVIEW, 2004, 82 (7-8) : 138 - +
[2] MARKETING MYOPIA
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[3] MARKETING MYOPIA
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[J]. HARVARD BUSINESS REVIEW, 1960, 38 (06) : 25 - &
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[6] MARKETING MYOPIA REVISITED
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[7] Marketing knowledge myopia
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[J]. INDUSTRIAL RESEARCH & DEVELOPMENT, 1983, 25 (06): : 23 - 23