Marketing myopia

被引：2

作者：

Levitt, B ^{[1
]}

机构：

[1] Harvard Univ, Sch Business, Boston, MA 02163 USA

来源：

HARVARD BUSINESS REVIEW | 2004年 / 82卷 / 7-8期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Sustained growth depends on how broadly you define your business-and how carefully you gauge your customers' needs.

引用

页码：138 / +

页数：13

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