INDUSTRIAL BUYER BEHAVIOR - MODEL OF IMPLICATIONS OF RISK HANDLING BEHAVIOR FOR COMMUNICATION POLICIES IN INDUSTRIAL MARKETING

被引：0
|
作者：
NEWALL, J [1 ]
机构：
[1] CRANFIELD SCH MANAGEMENT,CRANFIELD,ENGLAND
来源：
EUROPEAN JOURNAL OF MARKETING | 1977年 / 11卷 / 03期
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中图分类号：
F [经济];
学科分类号：
02 ;
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页码：165 / 211
页数：47
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